Clear Channel’s DOOH inventory now available for programmatic buying via LaunchPAD, the strategic platform for new OOH campaign planning opportunities.
Clear Channel is strengthening its expertise in automated planning solutions for digital campaigns with LaunchPAD, its dedicated new programmatic offering. Rolled-out with the first SSP partners such as Broadsign Reach and soon Hivestack and Vistar, LaunchPAD connects Clear Channel’s premium DOOH inventory to digital buying platforms, bringing OOH into the omni-channel buying ecosystem. The solution opens up new opportunities for advertisers to plan, buy, activate and optimise DOOH inventory.
With LaunchPAD, planners can access and coordinate buying options across multiple regions and metrics. It is a dynamic and seamless system that brings together all the benefits of the existing planning tool ecosystem together to give Clear Channel’s customers greater management and coordination.
Practically, with LaunchPAD, customers can buy advertising slots through preferential deals and fix the precise time, location and duration of their campaign messages. To plan these campaigns, LaunchPAD relies on already rigorous OOH industry impression standards for calculating the exposure of adverts.
Delivered and visible in real time in the buying platforms, performance data enables planners to instantly adapt their strategy, message and spend for maximum ROI and increased campaign effectiveness.
Baudouin van de Berg, Sales Director Clear Channel: « The integration of our DOOH inventory with programmatic buying is another step in our digital transformation to make OOH campaigns ever more effective, dynamic and impactful. Brands are increasingly looking for ways to deliver relevant and timely messages in safe environments, while ensuring a return on investment. With LaunchPAD, we now offer a uniform and cross-cutting buying channel at national and international level. »
After running successful campaigns over the past few months, Clear Channel is officially launching its programmatic offering in Belgium. Already operational in the UK, Switzerland, Spain, the Netherlands and Finland, LaunchPAD is gradually expanding to other European markets and Latin America.
For more information: https://www.clearchannel.co.uk/launchpad
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