What is digital out-of-home?
Digital out-of-home (DOOH) brings a new dimension to outdoor advertising. Thanks to high-quality digital screens, dynamic and interactive ads capture your audience’s attention. Whether it’s impactful videos, personalized content, or activation campaigns, DOOH allows you to create memorable and engaging advertising experiences.
DOOH – a standalone medium
Results from PULSE, the national study conducted with Kantar in 2024 on mobility habits and the perception of DOOH in Belgium, based on a sample of 1,350 respondents representative of the Belgian population.
Why choose digital out-of-home?
“Interactivity at the service of your message”
Contextual relevance
The flexibility of DOOH allows content or visuals to be adjusted almost in real-time based on location, time of day, day of the week, or specific triggers such as weather, UV index, sports results, stock availability, and more. The possibilities are virtually endless.
Precision targeting
Our national coverage, spanning streets, neighborhoods, and high-traffic stations, enables refined targeting of key audiences such as professionals, shoppers, tourists, and Gen Z throughout their journey.
Flexibility & speed of execution
Digital out-of-home (DOOH) offers significant flexibility, allowing brands to activate messages almost instantly. Whether responding to breaking news or promoting last-minute sales, DOOH enables brands to deploy ads quickly and seamlessly.
The power data
Digital out-of-home (DOOH), combined with data, unlocks vast potential for targeting and delivering highly specific messages. The possibilities are endless, including events, news, sports results, weather, specific times or days of the week, and much more.
Learn more about DOOH
Our Live offering
Discover the most consistent national digital out-of-home network on the market, available in both streets and stations
Ready to launch your digital campaign?
You now have all the insights to understand how and where DOOH can boost your brand.
Fill out the form to contact us and discuss your next campaign.