Clear Channel strengthens its programmatic DOOH offering with the integration of Vistar Media’s SSP

Clear Channel announces a strategic partnership with Vistar Media, aimed at enhancing the deployment of its multi-SSP programmatic tool, Clear Channel LaunchPAD. The goal? To facilitate new connections to its DOOH inventory to reach an ever-wider audience. A strategic collaboration This partnership marks a significant new step in the development of Clear Channel’s programmatic digital…

Clear Channel launches LaunchPAD, its new programmatic offering

Clear Channel’s DOOH inventory now available for programmatic buying via LaunchPAD, the strategic platform for new OOH campaign planning opportunities. Clear Channel is strengthening its expertise in automated planning solutions for digital campaigns with LaunchPAD, its dedicated new programmatic offering. Rolled-out with the first SSP partners such as Broadsign Reach and soon Hivestack and Vistar,…

Clear Channel wins Gold Amma Award in the ‘Media Resilience’ category

Clear Channel was proud to receive the Gold Award in the ‘Media Resilience’ category at the AMMA Awards ceremony on Thursday, May 20. This prestigious award recognizes Clear Channel’s pioneering role in making a tangible commitment as a platform for good during the recent Covid-19 crisis. An exceptional year, an exceptional award The AMMA 2021…

Clear Channel launches an innovative solution that measures the drive-to-store effectiveness of its (D)OOH campaigns

Clear Channel launches a drive-to-store measurement solution that uses aggregated and anonymized mobile location data to measure the correlation between (D)OOH ad exposure and drive-to-store. It’s a first in Belgium!  This solution uses third-party data collected by Accurat, a location intelligence startup active in the areas of big data, media, retail and consumer behaviour. The…