International: Dynamic DOOH campaign uses live data to encourage blood donation in the UK
The UK’s NHS Blood and Transplant authority, creative agency 23red and Out of Home (OOH) media owner Clear Channel harness real-time data and real recipients to encourage new blood donors for hospitals nationwide. London, 28th January 2019: 23red alongside NHS Blood and Transplant (NHSBT), a joint England and Wales Special Health Authority part of the…