Your brand on Brussels’ best DOOH spots
Thrilled to announce that you can now shine on the most iconic locations across Brussels and cover 93% of our great capital!
A few months ago, Clear Channel announced winning the tender for the operation of digital urban furniture for information at the entrances of the Brussels metro stations, for a minimum duration of 12 years. Today, the company unveils the design of these 125 screens, the commercialization of which began a few days ago.
These installations not only cover the entire Brussels metro network but also allow Clear Channel to significantly strengthen its digital presence in the City of Brussels and 12 other surrounding municipalities. The result: optimal visibility for advertisers and a real traveler experience with the display of waiting times at the entrances of metro stations and the integration of shared mobility information.
Strong digital presence in Brussels
With the win of digital screens at the entrances to Brussels metro stations, our new digital offering now covers every metro station entrance throughout the capital touching premium high-traffic zones like Place Louise, Place Madou, Porte de Namur, Porte de Hal and Rue de la Loi. This strategic win positions us as the key partner for advertisers aiming to maximize their impact within the Brussels-Capital Region with a 93% coverage[1], and a particular focus on Brussels City. Thanks to this contract, Clear Channel now boasts a presence across all 19 municipalities!
The most balanced & homogeneous national digital offering
Above all, our digital offering now enables brands to reach over 51% of the Belgian population. This expansion confirms our leading position in DOOH, with the most balanced and homogeneous national digital option available. These screens are also available for programmatic buying, with over 11,000 digital screens accessible in 9 markets via LaunchPAD.
Design for an enhanced travel experience
Designed by the famous Belgian designer Axel Enthoven, our new screens match the look of STIB’s new buses, trams, and metros, making them a striking feature of Brussels. And they’re not just for ads. They’re interactive, with touchscreens that show real-time STIB information and more, improving the public transport experience and enriching Brussels’ public spaces.
Jan De Moor, Managing Director at Clear Channel Belgium: « The introduction of these screens represents a fantastic opportunity for advertisers to stand out in prime locations in Brussels. Our collaboration with STIB highlights our commitment to enhancing the public space while offering an innovative and efficient user experience. We are convinced that our new digital offering will transform the way brands communicate in the city. »
With this deployment, Clear Channel confirms its leading position in digital out-of-home and reaffirms its commitment to the creation of a smart and interconnected city.
[1] CIM OOH 2023-02 R15 – estimation target 18-54 Brussels 19 – All CCB Brussels’ digital inventory Adshel & Station Live 10% SOV + Billboard Live 15%
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