Clear Channel announces a strategic partnership with Vistar Media, aimed at enhancing the deployment of its multi-SSP programmatic tool, Clear Channel LaunchPAD. The goal? To facilitate new connections to its DOOH inventory to reach an ever-wider audience.
A strategic collaboration
This partnership marks a significant new step in the development of Clear Channel’s programmatic digital out-of-home (pDOOH). In a continuous effort to enrich its programmatic offering and make it even more accessible, Clear Channel has integrated Vistar Media’s SSP into its multi-SSP tool, Clear Channel LaunchPAD, developed by Clear Channel Europe. Belgian and international advertisers, agencies, and omnichannel platforms gain access to advanced programmatic capabilities to plan, activate, and measure targeted campaigns on more than 1,000 digital screens across the country, including in stations and on streets, and on over 12,000 screens across Europe. This system ensures a quick, easy, and reliable connection to the DOOH inventory, offering unparalleled flexibility to reach diverse audiences.
Already a success story
The success of this collaboration is already evident through an initial campaign in collaboration with the digital agency Clicktrust, which ran during May and June for Honda’s robot-mowers. The campaign greatly benefited from Clear Channel’s homogeneous coverage while targeting garden stores where the mower could be purchased, using data fueled by audience information from Clear Channel RADAR®. This partnership and campaign demonstrate Clear Channel’s ability to collaborate with specialized performance digital agencies to deliver effective and targeted advertising campaigns.
Gido Andriessen, Benelux Lead at Vistar Media, states: “I am delighted that Clear Channel Belgium’s high-quality inventory has been added to Vistar’s SSP. This integration enhances our ability to excel in data usage, dynamic creative optimization (DCO), and measurement opportunities for all buyers using Vistar’s DSP and our partner DSPs such as The Trade Desk and DV360.”
Baudouin van de Berg, Sales Director at Clear Channel Belgium, concludes: “We are thrilled with this partnership with Vistar Media, which opens up new opportunities by providing our clients with new access to our dynamic, high-performing, and innovative advertising solutions. With a shared vision of out-of-home as a timeless and responsible medium, we are aligned in our mission to create the future of the medium.”
