For the first time in Denmark, AR (Augmented Reality) stepped into the OOH space during the summer with Clear Channel. This was with the client Kikkoman and their products associated with the upcoming grill season.
The primary purpose of the outdoor campaign is to create awareness for Kikkoman’s products in connection with the barbecue season. At the same time, Kikkoman had a desire to generate leads for their online universe of recipes and for their Instagram, where there is inspiration for cooking.
The solution
A QR code was placed on Kikkomans Adshel poster with the text ”Scan here for cooking inspiration”. The audience was invited to scan the code with the camera on their phone to discover a grill set-up with soy sauce and direct links to Kikkomans online universe and its Instagram. A total immersion in the heart of the augmented reality experience.
First mover in the middle of a time of crisis.
Not only is Kikkoman a new customer with us, they also choose to invest a little extra in the middle of a crisis and be the first mover to advertise with AR in out-of-home advertising. It is very positive to experience, and according to several studies a wise investment.
Several studies show that brands that maintain or even upper their marketing efforts in times of crisis are stronger after the crisis. At the same time, we know that brands that invest in making a little extra out of their outdoor campaign are perceived as market leaders and for being innovative and trendy *.
* OCS Study Sweden.
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