Out-of-Home is among the oldest forms of advertising – yet, it’s evolving to be one of the smartest solutions in the market.
Advancements in technology and the emergence of granular data have created a lot of opportunities to help brands understand their customers. It has enabled the medium to grow beyond standard out-of-home.
In his talk for the BAM Marketing Congress, Joris De Doncker, Revenue & Product Director, drives you through Clear Channel’s – not always effortless, but certainly fascinating – tech-fuelled journey towards being a data-driven company.
